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Monitoring changes in consumer requirements for wood products in terms of consumer behavior
Názov Monitoring changes in consumer requirements for wood products in terms of consumer behavior Aut.údaje Miriam Olšiaková, Hubert Paluš, Erika Loučanová Autor Olšiaková Miriam TUZDFMOS - Katedra marketingu, obchodu a svetového lesníctva Spoluautori Paluš Hubert TUZDFMOS - Katedra marketingu, obchodu a svetového lesníctva Loučanová Erika TUZDFMOS - Katedra marketingu, obchodu a svetového lesníctva Zdroj.dok. Acta Facultatis Xylologiae Zvolen : vedecký časopis Drevárskej fakulty. Roč. 58, č. 1 (2016), s. 137-147. - Zvolen : Technická univerzita vo Zvolene, 2016 Poznámky Lit. Jazyk dok. angličtina Krajina Slovenská republika Systematika 366.1 630*83 Heslá spotrebiteľské správanie - consumer behaviour * požiadavky zákazníkov - customer requirements * výrobky z dreva - wood products * Kano model - Kano model * porovnávanie - comparison Anotácia This paper is aimed at the monitoring of the changes in selected consumer requirements for wood products in terms of consumer behavior in the years 2004 and 2014. Based on the comparison of observed consumers’ behavior requirements for wood products obtained by a questionnaire survey and a constructed Kano model, we found out significant changes in consumers’ requirements mainly regarding the price and quality using the measurement of the rate of satisfaction and dissatisfaction of customers with predefined wood products parameters. At the present, price is no longer the most significant factor because the rate of dissatisfaction of consumers with the price of wood products significantly decreased by 35% while maintaining a similar level of satisfaction. The satisfaction with products quality increased by 80% followed by a decrease in dissatisfaction by 25%. The customers have not changed their consumption behavior towards wood as a material and therefore it is advisable to maintain the existing position and implement innovative strategic business models that emphasize wood as a material and its quality compared to substitute materials. URL https://df.tuzvo.sk/sites/default/files/15-01-16_1_0.pdf Kategória publikačnej činnosti AFD Báza dát xcla - ČLÁNKY Druh dok. RBX - rozpis článkov z periodík Odkazy PERIODIKÁ-Súborný záznam periodika Zväzky 2016: 1-2 
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Počet záznamov: 1