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Perception of wooden houses in the Slovak Republic
Názov Perception of wooden houses in the Slovak Republic Aut.údaje Mária Moresová ... [et al.] Preklad názvu podnázvu : Vnímanie drevodomov na Slovensku Spoluautori Moresová Mária TUZDFPH - Katedra ekonomiky, manažmentu a podnikania Sedliačiková Mariana TUZDFPH - Katedra ekonomiky, manažmentu a podnikania Štefko Jozef TUZDFDS - Katedra drevených stavieb Benčiková Dana Zdroj.dok. Acta Facultatis Xylologiae Zvolen : vedecký časopis Drevárskej fakulty. Vol. 61, no. 2 (2019), s. 121-135. - Zvolen : Technická univerzita vo Zvolene, 2019 Poznámky Lit. Jazyk dok. angličtina Krajina Slovenská republika Systematika (437.6) 728.3-035.3 33 304 630*94 Heslá geogr. Slovensko Heslá drevené domy - wooden houses * silikátové stavby - silicate buildings * ekonomické aspekty - economical aspects * sociálne aspekty - social aspects * zelená ekonomika - green economy Anotácia Trends in construction industry lead to using natural renewable materials; that is why the interest in wood as a material in the construction field has greatly increased (globally) in the past decades. The main objective of the paper is to define the perception of wooden houses in the changing customer behavior over the time. Moreover, the key factors and economic and social aspects, in the context of tradition, competitiveness, and green economy affecting the way of establishing the houses and entrenching the market are identified. Future perspectives of the wooden house development in a selected region in the Slovak Republic are influenced this way as well. Empirical research was conducted in a form of a questionnaire, and surveyed the given issuein the Žilina region. The results enabled identification of the main economic and social aspects affecting the perceptions of wooden houses in the contemporary society. The age, income, historical events in the given region and the promotion of wooden houses in the market are the main reasons which influence the perception of wooden houses in the Žilina region. In conclusion, specific measures were proposed. Their implementation into business practice will help eliminate the bias with regard to wooden houses as perceived by non-professional and professional public, and thus, help wooden houses to establish faster and more effectively in the Žilina region.The results proved that so-called myths about wooden houses should be removed, and thus, the awareness of the issue among both non-professional and professional public must increase. The best way to achieve this aim is to implement effective marketing to attract consumers. URL https://df.tuzvo.sk/sites/default/files/12-02-19_1.pdf Kategória publikačnej činnosti ADN Báza dát xcla - ČLÁNKY Druh dok. RBX - rozpis článkov z periodík Odkazy PERIODIKÁ-Súborný záznam periodika Zväzky 2019: 1-2 
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Počet záznamov: 1