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Increasing website traffic of woodworking company using digital marketing methods
Názov Increasing website traffic of woodworking company using digital marketing methods Aut.údaje Andrej Tomić, Mikuláš Šupín Autor Tomić Andrej Spoluautori Šupín Mikuláš TUZDFMOS - Katedra marketingu, obchodu a svetového lesníctva Zdroj.dok. Acta Facultatis Xylologiae Zvolen : vedecký časopis Drevárskej fakulty. Vol. 61, no. 2 (2019), s. 153-161. - Zvolen : Technická univerzita vo Zvolene, 2019 Poznámky Lit. Jazyk dok. angličtina Krajina Slovenská republika Systematika 004.738.52 659.1 659.13/.16 Heslá digitálny marketing - digital marketing * optimalizácia pre vyhľadávače - search engine optimization SEO * internetové prehliadače - search engines * on-line marketing - online marketing * reklama - advertisement * reklamné médiá - advertising media Anotácia In the digital environment with the development of ICT, there are changes in traditional models of marketing management. Marketing practices, companies, institutions or processes are rapidly changed using digital technologies. Applying new ICT in marketing means building a new area of marketing called digital marketing. New conflicts that need to be addressed in the forest-wood complex arise.The paper deals with the application of digital marketing and the possibilities of its application in web page models in the woodworking company Drevenyprofil, in order to make online marketing, advertising, search engine optimization website in woodworking company Drevenyprofil more effective to increase website traffic and thus to boost turnover in woodworking company Drevenyprofil. In particular, the methods of online marketing analysis and marketing strategy were used. URL https://df.tuzvo.sk/sites/default/files/14-02-19_0.pdf Kategória publikačnej činnosti ADN Báza dát xcla - ČLÁNKY Druh dok. RBX - rozpis článkov z periodík Odkazy PERIODIKÁ-Súborný záznam periodika Zväzky 2019: 1-2 
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Počet záznamov: 1