Počet záznamov: 1
Consumers' perception of retro-innovation of wood products
Názov Consumers' perception of retro-innovation of wood products Aut.údaje Erika Loučanová, Miriam Olšiaková Autor Loučanová Erika TUZDFMOS - Katedra marketingu, obchodu a svetového lesníctva Spoluautori Olšiaková Miriam TUZDFMOS - Katedra marketingu, obchodu a svetového lesníctva Zdroj.dok. Acta Facultatis Xylologiae Zvolen : vedecký časopis Drevárskej fakulty. Vol. 62, no. 2 (2020), s. 165-174. - Zvolen : Technická univerzita vo Zvolene, 2020 Poznámky Lit. Jazyk dok. angličtina Krajina Slovenská republika Systematika 630*83 366-052 Heslá retro-inovácie - retro-innovations * ekologické inovácie - ecological innovations * Kano model - Kano model * výrobky z dreva - wood products * spotrebitelia - consumers * spotrebiteľské vnímanie - consumer perceptions Anotácia Consumer satisfaction is one of the main attributes influencing the company success in the market. As consumer satisfaction is not an absolute and objectively measurable value, companies must carry out several activities to ensure its maximum level, which include innovative activitiesas well. In the context of innovation, we are increasingly confronted with the termof retro-innovation connecting consumers with the periods from the past that are supposed to be nostalgic, interactive and environmental. The application and implementation of retro-innovations supports a positive impact on consumers, employees, communities and the environment, and therefore their use is also appropriate in connection with wood products. The Slovak consumers’ perceiving the retro-innovations of wood productsis examined in the paper. Main observed requirements were determined through the Kano model in relation to the retro-properties of wood products, which have a significant impact on consumer satisfaction. The results confirm that consumers perceive retro-innovations of wood products positively. From the consumers' point of view, retro-designs in furniture and carpentry products as well as other wood products are attractive and thus have an obvious impact on their satisfaction URL https://df.tuzvo.sk/sites/default/files/15-02-20.pdf Kategória publikačnej činnosti ADN Báza dát xcla - ČLÁNKY Druh dok. RBX - rozpis článkov z periodík Odkazy PERIODIKÁ-Súborný záznam periodika Zväzky 2020: 1-2 
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Počet záznamov: 1