Počet záznamov: 1
Perception of supplied furniture and its innovation by slovak customers
Názov Perception of supplied furniture and its innovation by slovak customers Aut.údaje Erika Loučanová, Miriam Olšiaková, Hubert Paluš Autor Loučanová Erika TUZDFMOS - Katedra marketingu, obchodu a svetového lesníctva Spoluautori Olšiaková Miriam TUZDFMOS - Katedra marketingu, obchodu a svetového lesníctva Paluš Hubert TUZDFMOS - Katedra marketingu, obchodu a svetového lesníctva Zdroj.dok. Acta Facultatis Xylologiae Zvolen : vedecký časopis Drevárskej fakulty. Vol. 64, no. 1 (2022), s. 113-121. - Zvolen : Technická univerzita vo Zvolene, 2022 Poznámky Lit. Jazyk dok. angličtina Krajina Slovenská republika Systematika 684.4 005.591.6 Heslá nábytok - furniture * inovácie - innovations * Kano model - Kano model Anotácia The paper deals with the perception of the supplied furniture and its innovation by Slovak customers. The Kano model as the primary method for identifying the preferences in furniture purchase by Slovak customers is used. The expectations and demands of customers for furniture utility are defined by this model and the specific product characteristics regarding the customer requirements are identified. Quality and design are mandatory requirements in the case of furniture, and the fulfilment of ergonomic furniture parameters and providing the related services belong to attractive ones. Intelligent furniture solutions and the provision of innovative services for customers (e.g., servitization) are adapting furniture innovations on the Slovak market, which represents an equally great potential for furniture retailers when customers attract. These results can be an important impetus for companies to create furniture sales strategies and identify trends for the subsequent adoption of improvements and innovations of selected services and products to meet customer requirements. URL https://df.tuzvo.sk/sites/default/files/10-01-22_0_0_0_1.pdf Kategória publikačnej činnosti ADN Báza dát xcla - ČLÁNKY Druh dok. RBX - rozpis článkov z periodík Odkazy PERIODIKÁ-Súborný záznam periodika Čísla 2022: 1 
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Počet záznamov: 1