Internal marketing for the competiton of loyal customer
Matejka Jozef TUZDFMOS - Katedra marketingu, obchodu a svetového lesníctva
Marketing 2001 : marketing in the process of globalisation in the beginning of the 3rd millenium, International colloquium, Zvolen May 16-18, 2001. S. 77-79. - Zvolen : Technical University in Zvolen, 2001
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