Matejka, Jozef, 1928- Internal marketing for the competiton of loyal customer / Jozef Matejka

In Marketing 2001 : marketing in the process of globalisation in the beginning of the 3rd millenium, International colloquium, Zvolen May 16-18, 2001. -- Zvolen : Technical University in Zvolen, 2001. -- ISBN ISBN 80-228-1020-7. -- S. 77-79

I. Marketing 2001.International colloquium
II. Marketing 2001 : marketing in the process of globalisation in the beginning of the 3rd millenium, International colloquium, Zvolen May 16-18, 2001. -- S. 77-79
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