Application of cluster analysis in marketing communications in small and medium-sized enterprises: an empirical study in the Slovak Republic
Ližbetinová Lenka
Štarchoň Peter
Lorincová Silvia TUZDFPH - Katedra ekonomiky, manažmentu a podnikania
Weberová Dagmar
Průša Petr
Sustainability. Vol. 11, issue 8 (2019), art. no. 2302 [18 p.] [online]
xcla - ČLÁNKY
https://www.mdpi.com/2071-1050/11/8/2302/htm