Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications / Kenneth E. Clow, Donald Baack. -- 6th Edit. -- Harlow : Pearson Education, 2014. -- 480 s. : far. obr. ; 28 cm. -- ISBN 0-273-78698-9 (brož.) : 69,50 Eur. -- ISBN 978-0-273-78698-6

1. učebnice

I. Baack, Donald

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