KAPUTA, Vladislav - TÁBORECKÁ, Janka - MAŤOVÁ, Hana. Marketing strategies of the wood-based sector companies. In Current trends and challenges for forest-based sector: carbon neutrality and bioeconomy : proceedings of scientific papers. - Zagreb : WoodEMA, a.i. - International Association for Economics, Management, Marketing, Quality and Human Resources in Forestry and Forest Based Industry ; Prague : Czech University of Life Sciences Prague, 2023. ISBN 978-953-8446-01-6, p. 241-245. VEGA 1/0475/22 ; VEGA 1/0036/21. SCOPUS. Dostupné na internete: <https://www.woodema.org/proceedings/WoodEMA_2023_Proceedings.pdf>