Zeithaml, Valarie A. Services Marketing : integrating Customer Focus Across the Firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. -- 6th Edit. -- New York : McGraw-Hill, 2013. -- xxvii, 642 s. : obr., tab. ; 25 cm. -- ISBN 978-007-108696-7 (brož.) : 55,27 Eur. -- ISBN 007-108696-X

1. učebnice

I. Bitner, Mary Jo
II. Gremler, Dwayne D.

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