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Differentiated customer relationship management – a tool for increasing enterprise competitiveness
- ČIERNA, Helena - SUJOVÁ, Erika. Differentiated customer relationship management – a tool for increasing enterprise competitiveness. In Management systems in production engineering. ISSN 2299-0461, 2022, vol. 30, issue 2, p. 163-171. APVV-17-0400 ; ITMS 313011T720. WOS, SCOPUS. Dostupné na internete: <https://sciendo.com/article/10.2478/mspe-2022-0020>
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