Počet záznamov: 1
Mapping the wood colour preferences among potential customers
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$a 10.17423/afx.2021.63.2.14 $2 DOI 100 $a 20170407d m y0sloc0103 ba 101 0-
$a eng 102 $a SK 200 1-
$a Mapping the wood colour preferences among potential customers $f Mariana Sedliačiková ... [et al.] 215 $c Graf., tab. 320 $a Lit. 330 $a The knowledge of the requirements and specifications of the current, as well as potential customers, is a necessary condition for the successful operation of enterprises in the market. The goal of this paper is to map and monitor the preference of Slovak customers for colour of wood products. The mapping of the interest in the wood colour among potential customers was carried out using the interrogating method in the form of a questionnaire. The research results were evaluated descriptively and graphically. Respondents stated that they were most affected by quality when buying wood products. Another result is that the respondents focus on domestic rather than tropical woody plants. Although tropical woods are becoming popular since they have a very attractive colour. Most respondents, specifically 80%, focus on the natural colour of wood. Respondents prefer mainly brown matt colours with a distinctive grain, followed by white and grey colours. A smaller number of respondents choose black and yellow colours of wood. Therefore, it is necessary to increase the supply of wood and furniture products with the demanded colours, it means the natural wood colours, grey, white and brown colours. The results of the research represent an opportunity for Slovak wood-processing and furniture manufacturing enterprises to adjust and flexibly react by the range of their products according to the needs and preference of potential customers which can bring them higher revenues and also help them overcome the current problems related to “COVID crisis”. 463 -1
$1 001 sldk_un_cat*0112179 $1 011 $a 1336-3824 $1 200 1 $a Acta Facultatis Xylologiae Zvolen $e vedecký časopis Drevárskej fakulty $v Vol. 63, no. 2 (2021), s. 163-173 $1 210 $a Zvolen $c Technická univerzita vo Zvolene $d 2021 541 1-
$a Mapovanie záujmu o farby dreva medzi potenciálnymi zákazníkmi 610 $9 sldk_un_auth*h013461 $a farba dreva $X colour of wood 610 $9 sldk_un_auth*h009080 $a farbenie dreva $X colouring of wood 610 $9 sldk_un_auth*h006786 $a empirické výskumy $X empirical researches 610 $9 sldk_un_auth*0055514 $a preferencie zákazníkov $X customer preferences 610 $9 sldk_un_auth*h011448 $a dopyt $X market demand 610 $9 sldk_un_auth*h007844 $a dotazníky $X questionnaires 675 $a 630*829.12 $v 1. stred. $z slo 675 $a 339.13 $v 1. stred. $z slo 675 $a 303.62 $v 1. stred. $z slo 675 $a 630*846 $v 1. stred. $z slo 675 $a 303.725.3 $v 2.stred $z slo 701 -1
$3 sldk_un_auth*p0048204 $a Sedliačiková $b Mariana $f 1979- $p TUZDFPH $4 070 $T Katedra ekonomiky, manažmentu a podnikania 701 -1
$3 sldk_un_auth*p0000854 $a Aláč $b Patrik $f 1972- $p TUZDFPH $4 070 $T Katedra ekonomiky, manažmentu a podnikania 701 -1
$3 sldk_un_auth*0036831 $a Moresová $b Mária $f 1992- $p TUZDFPH $4 070 $T Katedra ekonomiky, manažmentu a podnikania 701 -1
$3 sldk_un_auth*0058661 $a Sedliačik $b Ivan $4 070 801 -0
$a SK $b ZV001 $c 20170407 $g AACR2 856 4-
$u https://df.tuzvo.sk/sites/default/files/14-02-21.pdf
Počet záznamov: 1