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The principles of blue ocean strategy presented on the example of IKEA company
- KALAMÁROVÁ, Martina.
principles of blue ocean strategy presented on the example of IKEA company. In Intercathedra. ISSN 1640-3622, 2013, vol. 29, no. 2, p. 23-27. Dostupné na internete: <http://www1.up.poznan.pl/intercathedra/files/Intercathedra%202013%20No%2029-2[1].pdf>
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