Different profiles of brand personality - the result of three independent measurements / Hana Maťová ... [et al.]. -- Tab. -- VEGA 1/0756/16

In More wood, better management, increasing effectiveness: starting points and perspective : proceedings of scientific papers : Prague, Czech Republic, May 24th - 26th, 2017 Dudík, Roman, 1975-. -- Prague : Czech University of Life Sciences Prague, 2017. -- ISBN ISBN 978-80-213-2761-0. -- P. 199-203 [CD-ROM]

1. More wood, better management, increasing effectiveness: starting points and perspective. International scientific conference (10th : 24.-26.5.2017 : Prague, Czech Republic)

I. Maťová, Hana, 1976-
II. Dzian, Michal, 1989-
III. Triznová, Miroslava, 1983-
IV. Šimo-Svrček, Samuel, 1990-
V. More wood, better management, increasing effectiveness: starting points and perspective.International scientific conference (10th:24.-26.5.2017:Prague, Czech Republic)
VI. VEGA 1/0756/16.Identifikácia spotrebiteľských segmentov podľa ich afinity k environmentálnym marketingovým stratégiám podnikateľských subjektov v podmienkach SR
VII. More wood, better management, increasing effectiveness: starting points and perspective : proceedings of scientific papers Prague, Czech Republic, May 24th - 26th, 2017. -- P. 199-203 [CD-ROM]
ZV001