Počet záznamov: 1
Monitoring changes in consumer requirements for wood products in terms of consumer behavior
SYS 0082569 LBL 00000naa^^22^^^^^^^^450 005 20190401130058.9 017 70
$a 10.17423/afx.2016.58.1.15 $2 DOI 100 $a 20160322d m y0sloc0103 ba 101 0-
$a eng 102 $a SK 200 1-
$a Monitoring changes in consumer requirements for wood products in terms of consumer behavior $f Miriam Olšiaková, Hubert Paluš, Erika Loučanová 215 $c Obr., tab. 320 $a Lit. 330 $a This paper is aimed at the monitoring of the changes in selected consumer requirements for wood products in terms of consumer behavior in the years 2004 and 2014. Based on the comparison of observed consumers’ behavior requirements for wood products obtained by a questionnaire survey and a constructed Kano model, we found out significant changes in consumers’ requirements mainly regarding the price and quality using the measurement of the rate of satisfaction and dissatisfaction of customers with predefined wood products parameters. At the present, price is no longer the most significant factor because the rate of dissatisfaction of consumers with the price of wood products significantly decreased by 35% while maintaining a similar level of satisfaction. The satisfaction with products quality increased by 80% followed by a decrease in dissatisfaction by 25%. The customers have not changed their consumption behavior towards wood as a material and therefore it is advisable to maintain the existing position and implement innovative strategic business models that emphasize wood as a material and its quality compared to substitute materials. 463 -1
$1 001 sldk_un_cat*0082463 $1 011 $a 1336-3824 $1 200 1 $a Acta Facultatis Xylologiae Zvolen $e vedecký časopis Drevárskej fakulty $v Roč. 58, č. 1 (2016), s. 137-147 $1 210 $a Zvolen $c Technická univerzita vo Zvolene $d 2016 610 1-
$9 sldk_un_auth*h007096 $a spotrebiteľské správanie $X consumer behaviour 610 1-
$9 sldk_un_auth*h024900 $a požiadavky zákazníkov $X customer requirements 610 1-
$9 sldk_un_auth*h014759 $a výrobky z dreva $X wood products 610 1-
$9 sldk_un_auth*0030952 $a Kano model $X Kano model 610 1-
$9 sldk_un_auth*h008030 $a porovnávanie $X comparison 675 $a 366.1 $v 2.stred $z slo 675 $a 630*83 $v 1. stred. $z slo 700 -1
$3 sldk_un_auth*p0049495 $a Olšiaková $b Miriam $f 1978- $p TUZDFMOS $4 070 $T Katedra marketingu, obchodu a svetového lesníctva 701 -1
$3 sldk_un_auth*p0018273 $a Paluš $b Hubert $f 1972- $p TUZDFMOS $4 070 $T Katedra marketingu, obchodu a svetového lesníctva 701 -1
$3 sldk_un_auth*p0050677 $a Loučanová $b Erika $f 1980- $p TUZDFMOS $4 070 $T Katedra marketingu, obchodu a svetového lesníctva 801 -0
$a SK $b ZV001 $c 20160322 $g AACR2 856 4-
$u https://df.tuzvo.sk/sites/default/files/15-01-16_1_0.pdf
Počet záznamov: 1