Počet záznamov: 1
Perception of wooden houses in the Slovak Republic
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$a 10.17423/afx.2019.61.2.12 $2 DOI 100 $a 20170407d m y0sloc0103 ba 101 0-
$a eng 102 $a SK 200 1-
$a Perception of wooden houses in the Slovak Republic $f Mária Moresová ... [et al.] 215 $c Graf. 320 $a Lit. 330 $a Trends in construction industry lead to using natural renewable materials; that is why the interest in wood as a material in the construction field has greatly increased (globally) in the past decades. The main objective of the paper is to define the perception of wooden houses in the changing customer behavior over the time. Moreover, the key factors and economic and social aspects, in the context of tradition, competitiveness, and green economy affecting the way of establishing the houses and entrenching the market are identified. Future perspectives of the wooden house development in a selected region in the Slovak Republic are influenced this way as well. Empirical research was conducted in a form of a questionnaire, and surveyed the given issuein the Žilina region. The results enabled identification of the main economic and social aspects affecting the perceptions of wooden houses in the contemporary society. The age, income, historical events in the given region and the promotion of wooden houses in the market are the main reasons which influence the perception of wooden houses in the Žilina region. In conclusion, specific measures were proposed. Their implementation into business practice will help eliminate the bias with regard to wooden houses as perceived by non-professional and professional public, and thus, help wooden houses to establish faster and more effectively in the Žilina region.The results proved that so-called myths about wooden houses should be removed, and thus, the awareness of the issue among both non-professional and professional public must increase. The best way to achieve this aim is to implement effective marketing to attract consumers. 463 -1
$1 001 sldk_un_cat*0103569 $1 011 $a 1336-3824 $1 200 1 $a Acta Facultatis Xylologiae Zvolen $e vedecký časopis Drevárskej fakulty $v Vol. 61, no. 2 (2019), s. 121-135 $1 210 $a Zvolen $c Technická univerzita vo Zvolene $d 2019 541 1-
$a Vnímanie drevodomov na Slovensku 607 $3 sldk_un_auth*g0000003 $a Slovensko $X Slovakia 610 $9 sldk_un_auth*h006003 $a drevené domy $X wooden houses 610 $a silikátové stavby $9 sldk_un_auth*h037121 $X silicate buildings 610 $9 sldk_un_auth*h001337 $a ekonomické aspekty $X economical aspects 610 $9 sldk_un_auth*h000778 $a sociálne aspekty $X social aspects 610 $9 sldk_un_auth*0030394 $a zelená ekonomika $X green economy 675 $a (437.6) $v 2.stred $z slo 675 $a 728.3-035.3 $v 1. stred. $z slo 675 $a 33 $v 1. stred. $z slo 675 $a 304 $v 2. stred $z slo 675 $a 630*94 $v 2.stred $z slo 701 -1
$3 sldk_un_auth*0036831 $a Moresová $b Mária $f 1992- $p TUZDFPH $4 070 $T Katedra ekonomiky, manažmentu a podnikania 701 -1
$3 sldk_un_auth*p0048204 $a Sedliačiková $b Mariana $f 1979- $p TUZDFPH $4 070 $T Katedra ekonomiky, manažmentu a podnikania 701 -1
$3 sldk_un_auth*p0016593 $a Štefko $b Jozef $f 1962- $p TUZDFDS $4 070 $T Katedra drevených stavieb 701 -1
$3 sldk_un_auth*0023181 $a Benčiková $b Dana $f 1971- $4 070 801 -0
$a SK $b ZV001 $c 20170407 $g AACR2 856 4-
$u https://df.tuzvo.sk/sites/default/files/12-02-19_1.pdf
Počet záznamov: 1