Počet záznamov: 1
Increasing website traffic of woodworking company using digital marketing methods
SYS 0103900 LBL 00000naa^^22^^^^^^^^450 005 20191106102820.1 017 70
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$a eng 102 $a SK 200 1-
$a Increasing website traffic of woodworking company using digital marketing methods $f Andrej Tomić, Mikuláš Šupín 215 $c Tab. 320 $a Lit. 330 $a In the digital environment with the development of ICT, there are changes in traditional models of marketing management. Marketing practices, companies, institutions or processes are rapidly changed using digital technologies. Applying new ICT in marketing means building a new area of marketing called digital marketing. New conflicts that need to be addressed in the forest-wood complex arise.The paper deals with the application of digital marketing and the possibilities of its application in web page models in the woodworking company Drevenyprofil, in order to make online marketing, advertising, search engine optimization website in woodworking company Drevenyprofil more effective to increase website traffic and thus to boost turnover in woodworking company Drevenyprofil. In particular, the methods of online marketing analysis and marketing strategy were used. 463 -1
$1 001 sldk_un_cat*0103569 $1 011 $a 1336-3824 $1 200 1 $a Acta Facultatis Xylologiae Zvolen $e vedecký časopis Drevárskej fakulty $v Vol. 61, no. 2 (2019), s. 153-161 $1 210 $a Zvolen $c Technická univerzita vo Zvolene $d 2019 610 1-
$9 sldk_un_auth*0041590 $a digitálny marketing $X digital marketing 610 1-
$9 sldk_un_auth*0052679 $a optimalizácia pre vyhľadávače $X search engine optimization $X SEO 610 1-
$9 sldk_un_auth*h042965 $a internetové prehliadače $X search engines 610 1-
$9 sldk_un_auth*0042203 $a on-line marketing $X online marketing 610 1-
$9 sldk_un_auth*h000309 $a reklama $X advertisement 610 1-
$9 sldk_un_auth*0039859 $a reklamné médiá $X advertising media 675 $a 004.738.52 $v 2.stred. $z slo 675 $a 659.1 $v 1. stred. $z slo 675 $a 659.13/.16 $v 2.stred $z slo 700 -1
$3 sldk_un_auth*0046522 $a Tomić $b Andrej $f 1993- $4 070 701 -1
$3 sldk_un_auth*p0015746 $a Šupín $b Mikuláš $f 1953- $p TUZDFMOS $4 070 $T Katedra marketingu, obchodu a svetového lesníctva 801 -0
$a SK $b ZV001 $c 20191106 $g AACR2 856 4-
$u https://df.tuzvo.sk/sites/default/files/14-02-19_0.pdf
Počet záznamov: 1