Počet záznamov: 1
Consumers' perception of retro-innovation of wood products
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$a 10.17423/afx.2020.62.2.15 $2 DOI 100 $a 20201111a m y0sloy0103 ba 101 0-
$a eng 102 $a SK 200 1-
$a Consumers' perception of retro-innovation of wood products $f Erika Loučanová, Miriam Olšiaková 215 $c Tab. 320 $a Lit. 330 $a Consumer satisfaction is one of the main attributes influencing the company success in the market. As consumer satisfaction is not an absolute and objectively measurable value, companies must carry out several activities to ensure its maximum level, which include innovative activitiesas well. In the context of innovation, we are increasingly confronted with the termof retro-innovation connecting consumers with the periods from the past that are supposed to be nostalgic, interactive and environmental. The application and implementation of retro-innovations supports a positive impact on consumers, employees, communities and the environment, and therefore their use is also appropriate in connection with wood products. The Slovak consumers’ perceiving the retro-innovations of wood productsis examined in the paper. Main observed requirements were determined through the Kano model in relation to the retro-properties of wood products, which have a significant impact on consumer satisfaction. The results confirm that consumers perceive retro-innovations of wood products positively. From the consumers' point of view, retro-designs in furniture and carpentry products as well as other wood products are attractive and thus have an obvious impact on their satisfaction 463 -1
$1 001 sldk_un_cat*0108049 $1 011 $a 1336-3824 $1 200 1 $a Acta Facultatis Xylologiae Zvolen $e vedecký časopis Drevárskej fakulty $v Vol. 62, no. 2 (2020), s. 165-174 $1 210 $a Zvolen $c Technická univerzita vo Zvolene $d 2020 610 1-
$9 sldk_un_auth*0034724 $a retro-inovácie $X retro-innovations 610 1-
$9 sldk_un_auth*0039767 $a ekologické inovácie $X ecological innovations 610 1-
$9 sldk_un_auth*0030952 $a Kano model $X Kano model 610 1-
$9 sldk_un_auth*h014759 $a výrobky z dreva $X wood products 610 1-
$9 sldk_un_auth*h002150 $a spotrebitelia $X consumers 610 1-
$9 sldk_un_auth*0047787 $a spotrebiteľské vnímanie $X consumer perceptions 675 $a 630*83 $v 1. stred. $z slo 675 $a 366-052 $v 2. stred. $z slo 700 -1
$3 sldk_un_auth*p0050677 $a Loučanová $b Erika $f 1980- $p TUZDFMOS $4 070 $T Katedra marketingu, obchodu a svetového lesníctva 701 -1
$3 sldk_un_auth*p0049495 $a Olšiaková $b Miriam $f 1978- $p TUZDFMOS $4 070 $T Katedra marketingu, obchodu a svetového lesníctva 801 -0
$a SK $b ZV001 $c 20201111 $g AACR2 856 4-
$u https://df.tuzvo.sk/sites/default/files/15-02-20.pdf
Počet záznamov: 1