Grönroos, Christian Service Management and Marketing : customer Management in Service Competition / Christian Grönroos. -- 3rd Edit. -- Chichester : John Wiley & Sons, 2007. -- x, 483s. : obr., tab. ; 23 cm. -- ISBN 978-0-470-02862-9 (brož.) : 46,32 EUR

658.64+338.46+005.346+339.138
ZV001