Wiley International Encyclopedia of Marketing ; eds. George E. Belch, Michael A. Belch. Vol. 4, Advertising and Integrated Communication. -- Chichester : John Wiley & Sons, 2011. -- xiv, 221 s. : obr., tab. ; 25 cm. -- ISBN 978-1-405-16178-7 (viaz.) : 122 Eur

1. anglické encyklopédie 2. encyklopédie

I. Belch, George E.
II. Belch, Michael A.

659.1+03+03=111+030.1=111+339.138
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