Kotler, Philip Marketing for Hospitality and Tourism / Philip Kotler, John T. Bowen, James C. Makens. -- 6th Edit. -- Upper Saddle River : Pearson Education, 2014. -- xxi, 682 s. : čb. a far. obr., tab., 2 príl. ; 28 cm. -- ISBN 978-0-13-338212-9 (brož.) : 71,94 Eur. -- ISBN 0-13-338212-5

1. učebnice

I. Bowen, John T.
II. Makens, James C.

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