Tomić, Andrej, 1993- Increasing website traffic of woodworking company using digital marketing methods / Andrej Tomić, Mikuláš Šupín. -- Tab. -- Lit. - In the digital environment with the development of ICT, there are changes in traditional models of marketing management. Marketing practices, companies, institutions or processes are rapidly changed using digital technologies. Applying new ICT in marketing means building a new area of marketing called digital marketing. New conflicts that need to be addressed in the forest-wood complex arise.The paper deals with the application of digital marketing and the possibilities of its application in web page models in the woodworking company Drevenyprofil, in order to make online marketing, advertising, search engine optimization website in woodworking company Drevenyprofil more effective to increase website traffic and thus to boost turnover in woodworking company Drevenyprofil. In particular, the methods of online marketing analysis and marketing strategy were used.

In Acta Facultatis Xylologiae Zvolen : vedecký časopis Drevárskej fakulty. -- Zvolen : Technická univerzita vo Zvolene, 2019. -- ISSN 1336-3824. -- Vol. 61, no. 2 (2019), s. 153-161

I. Šupín, Mikuláš, 1953-
II. Acta Facultatis Xylologiae Zvolen : vedecký časopis Drevárskej fakulty. -- Vol. 61, no. 2 (2019), s. 153-161

004.738.52+659.1+659.13/.16
ZV001