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1.Social Marketing

SYS		420679
LBL		00792nam^^2200241^^^4500
005		20240308095716.2
010		$a 3-17-008280-9 $d 1197.00
100		$a 19980727d1989slo0103
101	0-	$a ger
102		$a DE
200	1-	$a Social Marketing $f Manfred Bruhn, Jörg Tilmes
205		$a 1. Aufl.
210		$a Stuttgart $c Verlag W. Kohlhammer $d 1989
215		$a 258 s.
606	1-	$3 umb_un_auth*0000774 $a marketing
606	1-	$3 umb_un_auth*0038740 $a plánovanie $X planning
606	1-	$3 umb_un_auth*0085234 $a sociálny marketing $X social marketing
606	1-	$3 umb_un_auth*0040892 $a ekonomická analýza $X economic analysis
606	1-	$3 umb_un_auth*0084312 $a perspektívy $X perspectives
675		$a 339.138=30
700	-0	$3 umb_un_auth*0007254 $a Bruhn $b Manfred $4 070
701	-0	$3 umb_un_auth*0024287 $a Tilmes $b Jörg $4 070
801		$b BB301 $g AACR2