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1.The evolution of integrated marketing communications

Title	The evolution of integrated marketing communications
Subtitle	the customer-driven marketplace
Author info	edited by Don E. Schultz ... [et al.]
Another authors	Schultz Don E. (Editor)
Issue data	Abingdon : Routledge Taylor & Francis Group , 2011. - viii; 134 s.
Issue	1st ed.
ISBN	978-0-415-66892-7
Note	Bibliografické odkazy. Register
Keywords	marketingová komunikácia - communication in marketing - marketing communication integrovaná marketingová komunikácia - integrated marketing communication
Language	English
Country	Great Britian
systematics	339.138
	005.57
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xkni - BOOKS
Copy count	1, currently available 0, at library only 1

The evolution of integrated marketing communications

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Call number	Location	Sublocation	Umiestnenie	Info
341573	Univerzita Mateja Bela	Department of public economics and regional development		In-Library Use Only

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