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1.Goodwill and marketing activities of companies

Title	Goodwill and marketing activities of companies
Subtitle	diplomová práca
Author info	Marie-Clémence Vicenty; školiteľ: Žaneta Lacová
Author	Vicenty Marie-Clémence
Another authors	Lacová Žaneta 1978- (Školiteľ (konzultant))
Corporation	Univerzita Mateja Bela . Ekonomická fakulta . Katedra ekonómie , Banská Bystrica, Slovensko
Issue data	Banská Bystrica , 2015. - 81 s.
Keywords	marketingové aktivity - marketing activities reklama lineárna regresia hodnota podniku - enterprise value
Language	English
Country	Slovak Republic
systematics	339.138
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xk - Kvalifikačné práce
Copy count	1, currently available 0, at library only 1

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