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    TitleBuilding customer loyalty in rural destinations as a pre-condition of sustainable competitiveness
    Author infoKateřina Ryglová ... [et al.]
    Author Ryglová Kateřina (25%)
    Co-authors Rašovská Ida (25%)
    Šácha Jakub (25%)
    Maráková Vanda 1976- (25%) UMBEF01 - Katedra cestovného ruchu
    Source document Sustainability. Vol. 10, no. 4 (2018), pp. 1-11. - Basel : Multidisciplinary Digital Publishing Institute, 2018
    Keywords cieľové miesta - destinations   zákazníci - customers   lojalita - loyalty   udržateľný cestovný ruch - trvalo udržateľný cestovný ruch - sustainable tourism   rozvoj cestovného ruchu - vývoj cestovného ruchu - tourism development   konkurencieschopnosť - competitiveness   structural models  
    LanguageEnglish
    CountrySwitzerland
    systematics 33
    URL Link na plný text
    Public work category ADC
    No. of Archival Copy42155
    Repercussion category KRŠÁK, Branislav - SIDOR, Csaba - ŠTRBA, Ľubomír. The relevance of data on visitors in geotourism development. In Conference on public recreation and landscape protection - with nature hand in hand, Křtiny, 02nd-04th May 2018. Brno : Mendel University in Brno, 2018. ISBN 978-80-7509-550-3, pp. 378-382.
    ESMENE, Shukru - LEYSHON, Michael. The role of rural heterogeneity in knowledge mobilisation and sociotechnical transitions : reflections from a study on electric vehicles as an alternative technology for Cornwall, UK. In European countryside. ISSN 1803-8417, 2019, vol. 11, no. 4, pp. 661-671.
    TASSAWA, Comtas - BANJONGPRASERT, Jantima. An investigation of international tourists on tourists satisfation, tourist experience and destination loyalty. In Humanities, arts and social sciences studies. ISSN 2360-0079, 2019, vol. 19, no. 3, pp. 649-674.
    LOPEZ-SANZ, Jose Maria - PENELAS-LEGUIA, Azucena - GUTIERREZ-RODRIGUEZ, Pablo - CUESTA-VALINO, Pedro. Sustainable development and consumer behavior in rural tourism - the importance of image and loyalty for host communities. In Sustainability. ISSN 2071-1050, 2021, vol. 13, no. 9.
    AN, Wookhyun - ALARCON, Silverio. How can rural tourism be sustainable? A systematic review. In Sustainability. ISSN 2071-1050, 2020, vol. 12, no. 18, art. no. 7758, pp. 1-23.
    MAGDALENA SOLIS-RADILLA, Maria - HERNANDEZ-LOBATO, Lucio - JOSE CALLARISA-FIOL, Luis - PASTOR-DURAN, Hector T. The importance of sustainability in the loyalty to a tourist destination through the management of expectations and experiences. In Sustainability. ISSN 2071-1050, 2019, vol. 11, no. 15, art. no. 4132, pp. 1-23.
    VOJTKO, Viktor - STUMPF, Petr - RASOVSKA, Ida - MCGRATH, Richard - RYGLOVA, Katerina. Removing uncontrollable factors in benchmarking tourism destination satisfaction. In Journal of travel research. ISSN 0047-2875, 2022, vol. 61, no. 1, pp. 136-149.
    GARCIA-ALMEDIA, Desiderio J. - GARTNER, William C. A model of competitiveness in intangible cultural heritage tourism destinations from the knowledge-based view. In Acta turistica. ISSN 0353-4316, 2021, vol. 33, no. 1, pp. 7-37.
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
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  2.  

    TitleNetwork analysis of cooperation in tourism destinations
    Author infoTomáš Gajdošík
    Author Gajdošík Tomáš 1988- (100%) UMBEF01 - Katedra cestovného ruchu
    Source document Czech journal of tourism : odborný vedecký časopis. Vol. 4, no. 1 (2015), pp. 26-44. - Brno : Masarykova univerzita - Ekonomicko-správní fakulta, 2015
    Keywords spolupráca - kooperácia - cooperation   manažérske organizácie cestovného ruchu - tourism management organizations   cieľové miesta cestovného ruchu - tourism destinations   organizácia destinačného manažmentu - destination management organization  
    LanguageEnglish
    CountryCzech Republic
    systematics 338.48
    AnnotationGlobalisation on the tourism market causes that the competition is not formed only between stakeholders in a destination, but more and more it is created among destinations. Therefore tourism stakeholders in a destination have to act together and cooperate. The cooperative behaviour of destination stakeholders is seen as a main prerequisite of applying the cooperative destination management, which influences the competitiveness of destination on tourism market. The aim of the paper is to analyse and measure cooperation of stakeholders in the selected destinations in Slovakia and Switzerland and to show the contribution of the network analysis to the quantitative research in tourism destinations. The article presents the network analysis of cooperation in product development and integrated marketing communication in the High Tatras, Liptov, Davos – Klosters and Engadin St. Moritz. The measurement of the cooperative behaviour helps to better understand the problems of cooperative destination management and creates a tool for comparing the destinations.
    Public work category ADE
    No. of Archival Copy34718
    Repercussion category GAJDOŠÍKOVÁ, Zuzana - MARÁKOVÁ, Vanda. Innovations as a factor of sustainable tourism development in mountain destinations. In 19th international colloquium on regional sciences, Čejkovice, 15th-17th June 2016. Brno : Masaryk University of Brno, 2016. ISBN 978-80-210-8272-4, pp. 1055-1063.
    BOBKOVÁ, Markéta. The use of game theory in the destination governance concept. In 19th international colloquium on regional sciences, Čejkovice, 15th-17th June 2016. Brno : Masaryk University of Brno, 2016. ISBN 978-80-210-8272-4, pp. 962-968.
    BOBKOVÁ, Markéta. Chápání pojmu aktér z pohledu destination governance. In 7. mezinárodní kolokvium o cestovním ruchu : zborník příspěvků, Pavlov, 8. - 9. září 2016. Brno : Masarykova univerzita, 2016. ISBN 978-80-210-8527-5, s. 6-14.
    BOBKOVÁ, Markéta - HOLEŠINSKÁ, Andrea. Networking in a destination from the perspective of virtual relationships and their spatial dimension. In Geographia technica. ISSN 1842-5135, 2017, vol. 12, no. 2, pp. 10-19.
    RAISI, Hossein - BAGGIO, Rodolfo - BARRATT-PUGH, Llandis - WILLSON, Gregory. A network perspective of knowledge transfer in tourism. In Annals of tourism research. ISSN 0160-7383, 2020, vol. 80, pp. 1-13.
    GRAUSLUND, Dennis - HAMMERSHOY, Anna. Patterns of network coopetition in a merged tourism destination. In Scandinavian journal of hospitality and tourism. ISSN 1502-2250, 2021, vol. 21, no. 2, pp. 192-211.
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    References (5) - PUBLIKAČNÁ ČINNOSŤ
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