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    TitleMarketing II.
    Author infoLucia Bartková; rec. Janka Táborecká-Petrovičová, Miroslava Triznová
    Author Bartková Lucia 1983- (100%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
    Another authors Táborecká Petrovičová Janka 1979- (Recenzent)
    Triznová Miroslava (Recenzent)
    Issue dataBanská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum , 2015. - 80 s.
    Issue1. vyd.
    ISBN978-80-557-0866-9
    Keywords marketingová analýza - marketing analysis   marketingový informačný systém - marketing information system   marketingové plánovanie - marketing planning  
    LanguageSlovak
    CountrySlovak Republic
    systematics 339.138
    Public work category BCI
    No. of Archival Copy35377
    Repercussion category ŠRAMKOVÁ, Marianna - RIDZIKOVÁ, Petra. Visual management : source of motivation or a hindrance? In 5th international conference on education science and development (ICESD 2020), Bangkok, Thailand, 6th-7th 2020. Lancaster : DEStech Publications, 2020. ISBN 978-1-60595-664-0, pp. 58-64.
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    Marketing II.

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