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    TitleInvigorating the destination´s marketing strategy? (The case of Slovakia)
    Author infoAndrej Malachovský, Alžbeta Kiráľová
    Author Malachovský Andrej 1974- (60%) UMBEF01 - Katedra cestovného ruchu
    Co-authors Kiráľová Alžbeta (40%)
    Source document Procedia - social and behavioral sciences : international conference on strategic innovative marketing, IC-SIM 2014, September 1-4, 2014, Madrid, Spain. Vol. 175 (2015), pp. 393-400. - Amsterdam : Elsevier, 2015 ; IC-SIM 2014 international conference on strategic innovative marketing ; 4th Economics & Finance Conference conference
    Keywords cestovný ruch - turizmus - tourism   marketingové stratégie - marketing strategy   destinácie   destinations  
    LanguageEnglish
    systematics 338.48
    URLLink na zdrojový dokument
    Public work category AFC
    No. of Archival Copy35496
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
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