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1.Behavioral marketing

Title	Behavioral marketing
Subtitle	delivering personalized experiences at scale
Author info	Dave Walters
Author	Walters Dave
Issue data	Hoboken, New Jersey : John Wiley & Sons , 2015. - xxi, 229 s. : fotogr., il., tab., 24 cm
ISBN	978-1-119-07657-5
Note	Register
Keywords	internetový marketing - internet marketing riadenie vzťahov so zákazníkmi - customer relationship management - CRM behaviorizmus - behaviorism
Form. Descr.	monografie - monographies
Language	English
Country	United States of America
systematics	658.8:004.738.5
	005.346
	316.275
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xkni - BOOKS
Copy count	1, currently available 0, at library only 1

Behavioral marketing

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Call number	Location	Sublocation	Umiestnenie	Info
374819	Univerzita Mateja Bela	Department of public economics and regional development		In-Library Use Only

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