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    TitleThe effect of product placement on consumer behaviour
    Author infoMichal Budinský, Janka Táborecká-Petrovičová
    Author Budinský Michal 1993- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Co-authors Táborecká Petrovičová Janka 1979- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Source document The 2020 IAI Book of proceedings : Education and social sciences conference, Business and economics conference, Barcelona, Spain, 10 February 2020. S. 5-20. - Skopje : International Academic Institute, 2020 ; Education and social sciences conference, Business and economics conference vedecká konferencia
    Keywords produkty - products   umiestnenie   imidž značky - brand image   zákaznícke správanie  
    Form. Descr.príspevky v zborníku - proceedings papers
    LanguageEnglish
    CountrySpain
    Public work category AFC
    No. of Archival Copy47868
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
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