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    TitleThe electronic word-of-mouth (eWOM) focusing studies on tourism research
    Document partChapter 2
    Author infoKristína Medeková ... [et al.]
    Author Medeková Kristína 1997- (34%) UMBEF01 - Katedra cestovného ruchu
    Co-authors Pompurová Kristína 1983- (33%) UMBEF01 - Katedra cestovného ruchu
    Šimočková Ivana 1985- (33%) UMBEF01 - Katedra cestovného ruchu
    Source document Online reputation management in destination and hospitality : what we know, what we need to know. Pp. 29-49. - Bingley : Emerald Group Publishing, 2023 / Rialti Riccardo ; Kvítková Zuzana ; Makovník Tomáš 1979-2023
    Keywords cestovný ruch - turizmus - tourism   marketing  
    Form. Descr.kapitoly v knihe - book chapters
    LanguageEnglish
    CountryGreat Britian
    URLLink na plný text
    Public work category ABC
    No. of Archival Copy52843
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
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