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1.Digital transformation of city branding: comparison of the role of digital communication in branding of selected cities in Europe and Slovakia

Title	Digital transformation of city branding: comparison of the role of digital communication in branding of selected cities in Europe and Slovakia
Document part	Chapter 8
Author info	Darina Rojíková ... [et al.]
Author	Rojíková Darina 1994- (25%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Co-authors	Borseková Kamila 1984- (25%) UMBEF16 - Výskumné a inovačné centrum Vaňová Anna 1965- (25%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja Vitálišová Katarína 1985- (25%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Source document	Smart cities and digital transformation : empowering communities, limitless innovation, sustainable development and the next generation. Pp. 159-180. - Bingley : Emerald Group Publishing, 2023
Keywords	digitálna transformácia - digital transformation marketingová komunikácia - communication in marketing - marketing communication značka mesta
Headings Geogr.	Európa
	Slovensko
Form. Descr.	kapitoly v knihe - book chapters
Language	English
Country	Great Britian
URL	Link na plný text
Public work category	ABC
No. of Archival Copy	53739
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xpca - PUBLIKAČNÁ ČINNOSŤ

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