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    TitleCorporate social responsibility and its link to brand value
    Author infoZuzana Schlosserová
    Author Schlosserová Zuzana 1992- (100%) UMBFF04 - Katedra romanistiky
    Source document CER Comparative European Research 2022 : proceedings - research track of the 18th Biannual CER comparative European research conference. Pp. 8-12. - Londýn : Sciemcee Publishing, 2022 / Mizerek Henryk ; Blašková Martina ; Mura Ladislav ; Vaitekūnas Stasys ; Pavera Libor ; Lipnická Milena 1966- ; Kubinec Martin 1978- ; Biannual CER comparative European research conference vedecká konferencia
    Keywords spoločensky zodpovedný marketing   hodnota značky - brand value   sociálna zodpovednosť podnikov  
    Form. Descr.príspevky v zborníku - proceedings papers
    LanguageEnglish
    CountryGreat Britian
    URL Link na zdrojový dokument
    Public work category AFC
    No. of Archival Copy53673
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    document on cd/dvd

    document on cd/dvd

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