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  1. TitleCross-cultural aspects of tourism and hospitality
    Subtitlea services marketing and management perspective
    Author infoErdogan Koc
    Author Koc Erdogan
    Issue dataAbingdon, Oxon : Routledge , 2026. - xvii, 397 s. : il., tab., 25 cm
    Issue2nd ed.
    ISBN978-1-032-98899-3
    NoteBibliografické odkazy. Register
    Keywords cestovný ruch - turizmus - tourism   marketing cestovného ruchu - tourism marketing   manažment cestovného ruchu - tourism management   interkultúrny manažment - interkulturálny manažment - medzikultúrny manažment - intercultural management   marketingová komunikácia - communication in marketing - marketing communication   hotelierstvo - hotel-keeping  
    Form. Descr.štúdie - studies
    LanguageEnglish
    CountryGreat Britian
    systematics 338.48
    338.487:658.8
    338.486
    005:316.72/.75
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 1
    Call numberLocationSublocationUmiestnenieInfo
    396663Univerzita Mateja BelaDepartment of absent lending
    Cross-cultural aspects of tourism and hospitality

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