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    TitleReviews on the internet marketing communication of the SPA tourism enterprises in Slovakia
    Document partChapter 10
    Author infoRadka Marčeková, Ľubica Šebová, Andrej Malachovský
    Author Marčeková Radka 1979- (40%) UMBEF01 - Katedra cestovného ruchu
    Co-authors Šebová Ľubica 1978- (30%) UMBEF01 - Katedra cestovného ruchu
    Malachovský Andrej 1974- (30%) UMBEF01 - Katedra cestovného ruchu
    Source document Online reputation management in destination and hospitality : what we know, what we need to know. Pp. 175-194. - Bingley : Emerald Group Publishing, 2023 / Rialti Riccardo ; Kvítková Zuzana ; Makovník Tomáš 1979-2023
    Keywords marketing cestovného ruchu - tourism marketing   marketingová komunikácia - communication in marketing - marketing communication   kúpeľný cestovný ruch - spa tourism   recenzie - reviews  
    Form. Descr.kapitoly v knihe - book chapters
    LanguageEnglish
    CountryGreat Britian
    URLLink na plný text
    Public work category ABC
    No. of Archival Copy53036
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
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