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Problems of Marketing Management in Globalisation

  1. TitleProblems of Marketing Management in Globalisation
    Subtitleproceedings of the Papers from the 6th International Scientific Symposium 17.-19. 9. 2008
    Author infovedec. red. Jaroslav Ďaďo, Janka Petrovičová; rec. Hana Lošťáková, Anna Vaňová
    Another authors Ďaďo Jaroslav 1954- (Editor)
    Táborecká Petrovičová Janka 1979- (Editor)
    Lošťáková Hana (Recenzent)
    Vaňová Anna 1965- (Recenzent)
    Issue dataBanská Bystrica : Univerzita Mateja Bela , 2008. - 346 s. : grafy, il. tab., 25 cm
    ISBN978-80-89382-00-2
    Keywords proces globalizácie   problémy marketingového manažmentu   process of globalization   marketing management issues  
    LanguageEnglish
    CountrySlovak Republic
    systematics 339.138
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count3, currently available 1, at library only 2
    Call numberLocationSublocationUmiestnenieInfo
    306505Univerzita Mateja BelaEconomic reading roomIn-Library Use Only
    306506Univerzita Mateja BelaDepartment of absent lending
    311412Univerzita Mateja BelaUniversal reading roomIn-Library Use Only
Number of the records: 1  

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