Implementation of relationship marketing in public administration organisations; Research methods

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Title	Implementation of relationship marketing in public administration organisations; Research methods
Author info	Janka Petrovičová
Author	Táborecká Petrovičová Janka 1979- UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document	Relationship marketing in micro and small enterprises and local authorities - international comparison. S. 54-69; 82-85 [1 AH]. - Katowice : Karol Adamiecki, University of Economics, 2009 / Lukášová Růžena ; Bajdak Andrzej
Keywords	marketing vzťahový marketing - marketing vzťahov - relationship marketing
Language	English
Country	Poland
systematics	339.138
Public work category	ABC
No. of Archival Copy	12562
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xpca - PUBLIKAČNÁ ČINNOSŤ

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Number of the records: 1