Relationship marketing as a tool of competitiveness

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Title	Relationship marketing as a tool of competitiveness
Subtitle	Changes in environment and their influence on relationships among market subjects
	Research conclusions, theoretical and managerial implications
Author info	Jaroslav Ďaďo
Author	Ďaďo Jaroslav 1954- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document	Relationship marketing in micro and small enterprises and local authorities - international comparison. S. 13-22; 267-276 [1,15 AH]. - Katowice : Karol Adamiecki, University of Economics, 2009 / Lukášová Růžena ; Bajdak Andrzej
Keywords	konkurencieschopnosť - competitiveness výskumy marketing výskum - research
Language	English
Country	Poland
systematics	339.138
	658.8
Public work category	ABC
No. of Archival Copy	14543
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xpca - PUBLIKAČNÁ ČINNOSŤ

article

Number of the records: 1