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Marketing jako strategie vedoucí k úspěchu

  1. TitleMarketing jako strategie vedoucí k úspěchu
    Author infoNirmalya Kumar; [autor předmluvy] Philip Kotler, [překlad Tomáš Juppa]
    Author Kumar Nirmalya
    Another authors Kotler Philip (Author of introduction, etc.)
    Juppa Tomáš (Translator)
    Issue dataPraha : Grada Publishing , 2008. - 236 s. : il., 25 cm
    Issue1. vyd.
    Edition Expert
    ISBN978-80-247-2439-3
    NoteBibliografia s. 227-236
    Keywords strategický marketing - strategic marketing   príručky   handbooks  
    LanguageCzech
    CountryCzech Republic
    systematics 658.8
    658.8:005.21
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count3, currently available 0, at library only 3
    Call numberLocationSublocationUmiestnenieInfo
    312903Univerzita Mateja BelaInstitute of managerial systems (Detached department Poprad)In-Library Use Only
    318727Univerzita Mateja BelaDepartment of public economics and regional developmentIn-Library Use Only
    359542Univerzita Mateja BelaDepartment of corporate economics and managementIn-Library Use Only

Number of the records: 1  

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