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Spoločensky zodpovedné podnikanie ako konkurenčná výhoda pre MSP
Title Spoločensky zodpovedné podnikanie ako konkurenčná výhoda pre MSP Author info Helena Čierna, Jana Vicianová Author Hroncová Vicianová Jana 1985- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Čierna Helena 1952- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Marketing a obchod 2009 : vplyv hospodárskej krízy na marketing a obchod : influence of economic crisis on marketing and trade : vedecký zborník. S. 39-43. - Zvolen : Bratia Sabovci, 2009 / Šupín Mikuláš ; Šupín Mikuláš ; Drličková Eva ; Klubica Dominik ; Kusá Alena ; Paluš Hubert ; Zaušková Anna Note Bibliografia s. 43 Keywords spoločensky zodpovedné podnikanie - socially responsible business záujmové skupiny - interest groups zákazníci - customers dobročinný marketing - cause related marketing Language Slovak Country Slovak Republic systematics 658 Annotation Corporate social responsibility is the concept in which the companies and organisations integrate the social responsibility into its activities. The fundamental of such approach is in their influence on the interests groups (stakeholders). The goal of the article is to refer to the corporate social responsibility concept as a tool for acquiring competitiveness, for keeping competitiveness and also as a tool for building goodwill and corporate image. Public work category AED No. of Archival Copy 16545 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (2) - PUBLIKAČNÁ ČINNOSŤ 
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