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Modely spotrebiteľského správania sociálnych tried pri tvorbe marketingovej stratégie
Title Modely spotrebiteľského správania sociálnych tried pri tvorbe marketingovej stratégie Author info Janka Táborecká-Petrovičová Author Táborecká Petrovičová Janka 1979-
Issue data Bratislava : IURA Edition, člen skupiny Wolters Kluwer , 2011. - 107 s. : il., tab., 24 cm Issue 1. vyd. Edition Ekonómia , 385 ISBN 978-80-8078-398-3 Note Bibliografia s. [98]-107 Keywords spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour sociálne správanie - social behavior strategický marketing - strategic marketing Language Slovak Country Slovak Republic systematics 366.5 316.62 658.8:005.21 Annotation Res. angl. Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 38, currently available 37, at library only 1 
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Number of the records: 1