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Destination marketing
Title Destination marketing Subtitle an integrated marketing communication approach Author info Steven Pike Author Pike Steven
Issue data Oxford : Elsevier Butterworth-Heinemann , 2008. - 406 s. : il., mp., 25 cm Issue 1st ed. ISBN 978-0-7506-8649-5 Note Bibliogr. s. 371-396. Reg. Keywords marketing destinácií - destination marketing marketingové stratégie - marketing strategy Language English Country Great Britian systematics 338.48 339 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
book
Call number Location Sublocation Umiestnenie Info 328348 Univerzita Mateja Bela Department of tourism In-Library Use Only 339300 Univerzita Mateja Bela Department of tourism In-Library Use Only
Number of the records: 1