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Improvement of marketing management in companies on organic food market

  1. TitleImprovement of marketing management in companies on organic food market
    Author infoLucia Bartková
    Author Bartková Lucia 1983- (100%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
    Source document Transactions of the Universities of Košice : a special issue devoted to the conference innovations of business activities, VI.. Roč. 1, č. 1 (2011), s. 72-77. - Košice : Technical University, 2011
    Keywords biopotraviny - biofood   organic food   zákaznícke správanie   spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour   marketingový manažment - marketing management  
    LanguageEnglish
    CountrySlovak Republic
    systematics 005
    Public work category ADF
    No. of Archival Copy21417
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    unrecognised

    unrecognised

Number of the records: 1  

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