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Essentials of Marketing Research

  1. TitleEssentials of Marketing Research
    Author infoWilliam G. Zikmund, Barry J. Babin
    Author Zikmund William G.
    Co-authors Babin Barry J.
    Issue dataSouth-Western, Cengage Learning , 2012. - 452 s. : il., 28 cm
    Issue5th ed.
    Edition International Edition
    ISBN978-1-133-27343-1
    NoteBibliografia s. 437-443. Register
    Keywords marketingový výskum - výskum trhu - marketing research - market research   analýzy - analysis  
    LanguageEnglish
    CountryAustralia
    systematics 339.138
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    334314Univerzita Mateja BelaEconomic reading roomIn-Library Use Only

Number of the records: 1  

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