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Environmentálny marketing v súčasnom globálnom ekonomickom prostredí

  1. TitleEnvironmentálny marketing v súčasnom globálnom ekonomickom prostredí
    Author infoZdenka Musová
    Author Musová Zdenka 1971- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Source document Globalizácia a jej sociálno-ekonomické dôsledky ´12 : recenzovaný zborník z medzinárodnej vedeckej konferencie vydaný ako mimoriadne číslo elektronického časopisu Podniková ekonomika a manažment : Rajecké Teplice, 10. - 11. október 2012. S. 559-568. - Žilina : Žilinská univerzita, 2012 / Bartošová Viera ; Bieliková Alžbeta ; Birnerová Eva ; Ceniga Pavel ; Cisko Štefan ; Chlebíková Darina ; Farkašová Viera ; Globalizácia a jej sociálno-ekonomické dôsledky ´12 medzinárodná vedecká konferencia
    Keywords environmentálny marketing - environmental marketing   globalizácia - globalization   spoločensky zodpovedné podnikanie - socially responsible business   životné prostredie - environment  
    LanguageSlovak
    CountrySlovak Republic
    systematics 339.138
    Public work category AFD
    No. of Archival Copy24285
    Repercussion categoryKRIŽANOVÁ, A. - MAJEROVÁ, J. - ZVARÍKOVÁ, K. Green marketing as a tool of achieving competitive advantage in automotive transport. In Transport means 2013 : proceedings of the 17th international conference. [Kaunas : Kaunas University], 2013, pp. 45-48.
    HES, A. - REGNEROVA, M. - SMUTKA, L. - ZAGATA, L. CSR and availability of food for celiacs in retail trade CR. In Agrarian perspectives - development trends in agribusiness : 22nd international scientific conference. Prague : Czech University of Life Sciences, 2013. ISBN 978-80-213-2419-0, pp. 349-360.
    REGNEROVA, Marta - HES, Ales. Results of the survey offer of food for celiacs retail in the regions of the Czech Republic. In Region in the development of society 2013 : international scientific conference on region in the development of society, Brno, 10th October 2013. Brno : Mendel university, 2013. ISBN 978-80-7375-884-4, pp. 282-290.
    MAJEROVÁ, Jana - KRIŽANOVÁ, Anna - NADANYIOVÁ, Margaréta. Game theory in the concept of corporate social responsibility - is altruism a cause or a consequence of CSR? In 5th international conference on applied social science (ICASS 2015), Limassol, 04th-05th October 2015. Newark : Information engineering research institut, 2015. ISBN 978-1-61275-072-9, p. [351].
    MAJEROVÁ, Jana - KRIŽANOVÁ, Anna. Measurement of CSR performance - a necessary condition for effective corporate financial management. In 10th international scientific conference on financial management of firms and financial institutions, Ostrava, 07th-08th September 2015. Ostrava : Technical university of Ostrava, 2015. ISSN 2336-162X, pp. 725-732.
    KRIŽANOVÁ, Anna - MAJEROVÁ, Jana. Corporate social responsibility of car brands - comparative analysis of practical application and Slovak customer's perceptions. In 10th international conference on applied business research, Madrid, 14th-18th September 2015. Brno : Mendel university of Brno, 2015. ISBN 978-80-7509-379-0, pp. 552-560.
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    References (4) - PUBLIKAČNÁ ČINNOSŤ
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Number of the records: 1  

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