Number of the records: 1  

Analysis for marketing planning

  1. TitleAnalysis for marketing planning
    Author infoDonald R. Lehmann, Russell S. Winer
    Author Lehmann Donald R.
    Co-authors Winer Russell S.
    Issue dataNew York : McGraw-Hill Irwin , 2005. - xii; 256 s. : gr., il., tab., 23 cm
    Issue6th ed.
    Edition McGraw-Hill Series in Marketing
    ISBN0-07-286596-2
    NoteBibliografické odkazy. Register
    Keywords marketing   marketingové plánovanie - marketing planning   marketingové stratégie - marketing strategy  
    LanguageEnglish
    CountryUnited States of America
    systematics 339.138
    339.146.4
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    337887Univerzita Mateja BelaDepartment of corporate economics and managementIn-Library Use Only

Number of the records: 1  

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