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The use of marketing audit in practice of different types of companies
Title The use of marketing audit in practice of different types of companies Author info Denisa Lipnická Author Lipnická Denisa 1987- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Marketing on the international markets of commodities and services: global aspects : IV. international scientific-practical conference, Poprad, 14-15 February, 2013, Tom II. S. 269-270. - Donetsk : Donetsk National University of Economics and Trade named after M. Tugan-Baranovsky, 2013 Keywords marketingové aktivity - marketing activities marketingový audit - marketing auditing marketingová výkonnosť Language English Country Ukraine systematics 339.138 Annotation The paper focuses on the usage of marketing audit in practice of different types of companies. The main aim is to identify the main types of companies for which the marketing audit can the most profitable and useful. Public work category BEF No. of Archival Copy 27500 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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