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The components of marketing audit and its relation to marketing analysis

  1. TitleThe components of marketing audit and its relation to marketing analysis
    Par.titleKomponenty marketingového auditu a jeho vzťah k marketingovej analýze
    Author infoDenisa Lipnická, Jaroslav Ďaďo
    Author Lipnická Denisa 1987- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Co-authors Ďaďo Jaroslav 1954- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Source document QUAERE 2013 : recenzovaný sborník příspěvků interdisciplinární mezinárodní vědecké konference doktorandů a odborných asistentů, Hradec Králové, 20. - 24. května 2013, Vol. 3. S. 158-166. - Hradec Králové : Magnanimitas, 2013 ; QUAERE 2013 medzinárodná vedecká konferencia doktorandov a odborných asistentov
    Keywords marketingový audit - marketing auditing   komponenty   marketingová analýza - marketing analysis  
    LanguageEnglish
    CountryCzech Republic
    systematics 339.138
    AnnotationThe paper presents a marketing audit as a mean of assessing the entire company's marketing activity. The main aim is to define the basic components of marketing audit and to define its relation to marketing analysis. The paper clearly states the fundamental differences between the analyzed marketing activities and presents concrete examples of questions and issues on which it is possible to carry out the marketing audit and analysis in real practice.
    Public work category AFC
    No. of Archival Copy26959
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    unrecognised

    unrecognised

Number of the records: 1  

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