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Branding the nation

  1. TitleBranding the nation
    Subtitlethe global business of national identity
    Author infoMelissa Aronczyk
    Author Aronczyk Melissa
    Issue dataOxford : Oxford University Press , 2013. - xiii; 226 s. : fotogr., 23 cm
    Issue[1st ed.]
    ISBN978-0-19-975217-1
    NoteBibliografia s. 203-217. Register
    Keywords marketing   medzinárodné vzťahy - international relations   masové médiá   masmédiá - mass media - massmedia  
    LanguageEnglish
    CountryGreat Britian
    systematics 366.636
    339.138
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    341576Univerzita Mateja BelaDepartment of public economics and regional developmentIn-Library Use Only

Number of the records: 1  

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